“Hometown Heroes” Outdoor and Print Campaign

Gaston Eye Associates is one of the region’s leading healthcare providers, and its doctors have built a reputation for having a bit of fun with their advertising. When their billboard contracts came up for renewal, they tasked us with coming up with a concept that was “off-the-wall”.

Thus the world’s latest super-hero franchise was born. Reaction to the outdoor advertising has been outstanding, enough so that they requested we re-work their print advertising to coordinate with it.