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AAA Carolinas

Panthers Fan Cruise

Print Collateral

 

Due to the NFL lockout, the assignment to focus on the ship, not the players, proved quite difficult.  The idea of selling the size of the ship, not the amenities, allowed us to deliver this eye catching concept….putting the entire Panther stadium on the back of the ship!  The print concept proved so successful, the same artwork was turned into TV, on-line, and in-store advertising.

 

 

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