Branded Promotional Video
Black Pest Prevention uses a termite treatment system that is unique in the Charlotte area. By leveraging existing manufacturer promotional material with the addition of Blackpest identity, we were able to create a powerful differentiation from competitors within a tight budget.
Black Pest came to us with a couple of important assets are already in place. The cheerful cartoon BP Frog adorns their vehicles and existing marketing materials. We've taken advantage of his friendly face to create digital advertising that's anything but typical for the industry.
We're also lucky to have Nicole Carpenter as the public face of Black Pest. Her interaction with WSOC's Tanner In The Morning gets her in touch with a demographic often ignored in this market segment.
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