Gaston Eye Associates

“Hometown Heroes” Outdoor and Print Campaign

Gaston Eye Associates is one of the region’s leading healthcare providers, and its doctors have built a reputation for having a bit of fun with their advertising. When their billboard contracts came up for renewal, they tasked us with coming up with a concept that was “off-the-wall”.

Thus the world’s latest super-hero franchise was born. Reaction to the outdoor advertising has been outstanding, enough so that they requested we re-work their print advertising to coordinate with it.

Greenspon Advertising is an agency based in Charlotte, North Carolina serving select clients throughout the U.S. and Canada. For over twenty years, we've provided strategies that build and sustain brands efficiently and effectively.