No Bull Mattress
Introductory Campaign
No Bull Mattress is a newly-minted chain of mattress retailers based in Charleston, SC. Their name and mascot are symbolic of their business philosophy– high quality products at value-oriented prices, without much of the typical mattress-store hype and sales structure.
Their television and radio play off of this differentiation to humorous effect, and reveal owner John Madden’s natural talent as the company’s spokesperson.
