Collateral, Print Advertising & Outdoor Display
As the area's original concierge healthcare provider, Signature Healthcare's marketing materials initially had to educate consumers. As time passed, increased public perception as well as competition meant that it has become increasingly important to emphasize Signature experience and stability versus newcomers to the space.
Individual advertising components have been custom tailored for their particular venue. A series of ads on the Charlotte Symphony programs plays on musical themes, while uptown digital billboards aimed at executives highlighted the wisdom of an original entrepeneur, Benjamin Franklin.
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